The VTP business model has been subject to detailed research and refinement including validation from some of the world's leading leisure economists (e.g. ERA, AECOM, PWC).
Cash
GenerativeThe VTP is a highly cash generative operation
Return on InvestmentTypical Return on Investment (ROI) in excess of 100%
Internal Rate of ReturnTypical Internal Rate of Return (IRR) in excess of 20%
Project
Payback2-4 year project payback from Grand Opening
The VTP provides Exceptional Returns due to:
1
A 'must see' city centre attraction
2
All year round operation with rides protected from the weather
3
1-2 hour average dwell time (up the tower) increases footfall and profitability
4
Ability to change rides and overall attraction mix boosting long term visitor numbers
5
Low cost of operation (i.e. 150 staff vs. 500+ in traditional theme parks)